RightCapita announced a strategic business partnership with Betterment for Advisors.
Both RightCapital and Betterment for Advisors believe deepening their partnership will create a more exceptional experience for RIA customers by bridging the gap between advice and planning.
The partnership, which includes a joint go-to-market strategy with cross-selling components compliments the integration that RightCapital and Betterment for Advisors rolled out last year.
Both companies have been busy learning the details of the respective platforms in an effort to help identify right-fit advisors. RightCapital aims to help advisors who are currently using its industry-leading financial planning tool to engage with Betterment for Advisors in order to develop more efficient and streamlined investment and planning workflows. Betterment for Advisors offers paperless back office operations, automated and tax-efficient portfolio management, intuitive advisor and client dashboards, and branded client communications.
Betterment for Advisors' robust platform will support RightCapital's tech-enabled financial and tax planning capabilities, making it simple and streamlined for advisors to assimilate automated practice management and financial planning services into their offering – while driving them to further grow and scale their practices.
"At RightCapital, we're constantly pushing ourselves to challenge the status quo. In doing so, we look to other pioneers in the industry who, together, can help us elevate our advisors' capabilities to keep up with the rapidly evolving consumer landscape," said Shuang Chen, Founder, and CEO of RightCapital.
"We've had a great relationship with Betterment in recent years, and we're excited for this partnership which will enable advisors to service an even broader spectrum of clients, expand their value propositions and stay competitive."
Advisors that are on the Betterment for Advisors platform, on the other hand, will have easier access to RightCapital's user-friendly interface and interactive planning features – including tax-efficient retirement income withdrawal strategies, with Roth IRA conversions, and a unique Medicare module, all under a single login.
Together, RightCapital's interactive modules are meant to create a more impactful and meaningful financial planning experience for clients.
"We're thrilled to be partnering with RightCapital and to further Betterment for Advisors' mission of reimagining what advisors and technology can do together," said Cara Reisman, Head of Betterment for Advisors. "Betterment for Advisors and RightCapital work with advisors who are leveraging technology to deliver quality financial advice and an outstanding client experience, making this partnership a natural fit."
This news comes on the heels of RightCapital's recent launch of its student loan repayment tool, making it the first financial planning platform to include these capabilities. Through this tool, clients can upload their loan information and will receive an interactive flowchart with available repayment options based on loan timing, career choice, and consolidation. The new features allow advisors to easily show clients the impact of different student loan payment plan options including income-driven repayment plans such as IBR, PAYE, REPAY, and Public Service Loan Forgiveness.
