Redefining Risk: The Revolutionary Approach of Innovator's Defined Outcome ETFs

Innovator ETFs, led by CEO Bruce Bond, is gaining attention in the industry with its "defined outcome ETFs" that aim to revolutionize the way advisors and clients approach risk and return. These ETFs provide investors with a predefined return based on their investment, offering downside protection and a performance cap on the upside. This product appeals to clients seeking exposure to the equity market without the associated risk, making it an attractive option for advisors looking to attract and retain clients. Innovator's defined outcome ETFs offer a unique approach to portfolio construction and client advising, providing a tangible proof point of the advisor's knowledge and measures to protect the client's investment.