Recent

Twenty Years Strong: The Strategic Value of SSGA’s GLD ETF Today

Now more than two decades old, SSGA’s SPDR® Gold Trust (GLD®) remains a powerful tool for investors seeking stability, liquidity, and cost-effective access to gold. As the first U.S.-traded gold ETF, GLD offers portfolio diversification with minimal correlation to stocks and bonds, aiming to provide protection during market downturns while eliminating the hassles of physical ownership. GLD continues to be the gold standard for advisors looking to strategically position this timeless asset in modern portfolios.

Freedom as a Factor: How Westwood’s BFRE ETF Aims to Leverage Democratic Governance for Risk Management

Westwood’s new LBRTY Global Equity ETF (BFRE) doesn’t just exclude authoritarian countries—it deploys a dynamic, rules-based methodology to systematically reduce indirect exposure to autocratic regimes. As geopolitical tensions rise globally, BFRE offers investors a transparent way to potentially address both visible and hidden political risks while seeking to maintain benchmark-relative performance.

Volatility, Meet Opportunity: Inside the Strategy Powering Hull Tactical’s HTUS

In today’s unpredictable markets, passive exposure alone isn’t enough. Hull Tactical’s active U.S. equity ETF (HTUS) combines disciplined quantitative strategies with dynamic market responsiveness, helping advisors maintain core equity exposure while managing risk. Designed to act—not react—when volatility surges, HTUS offers a thoughtful way to pursue alpha without abandoning stability.

Innovator’s SFLR ETF: A New Approach to Managed Risk

The SFLR ETF provides advisors a compelling solution for risk-conscious clients by establishing a strategic floor that aims to limit losses while maintaining significant upside potential. With its “evergreen” design, institutional-quality management, and psychological advantages, Innovator ETFs’ unique approach transforms difficult risk conversations into concrete discussions about defined parameters.

Gold Hits New Highs—Here’s Where Frank Holmes Sees the Real Opportunity

As central banks accumulate gold and prices reach record highs, Frank Holmes makes the case for a smarter approach to precious metals investing. U.S. Global GO GOLD and Precious Metal Miners ETF (GOAU) employs quantitative analysis to identify superior gold stocks—particularly royalty companies—offering advisors a disciplined way to capture both momentum and value in an increasingly critical asset class.