Direct indexing. It’s a term that gets thrown around a lot, but what does it really mean? And how does it work?
In this short video you’ll learn what makes direct indexing different from traditional passive investment vehicles as well as its advantages for many investors when it comes to tax, ESG, and other customizations.
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Getting Comfortable Being Uncomfortable: How Smartleaf Helps Advisory Firms Embrace Deep Change to Grow
Strip away market gains, and most advisory firms grow at just 0–3% annually. Jerry Michael, President of Smartleaf, argues the barrier to double-digit growth isn’t technical capability—it’s psychological. Firms that embrace deep operational change report dramatic results: doubled efficiency, quadrupled account sizes, and business doubling every two years. But transformation requires what one client calls “getting comfortable being uncomfortable.” The question: will firms step out of comfort zones before the next downturn exposes their weaknesses?