Mariner Wealth Advisors Enhances Executive Services Capabilities with Acquisition of Hayes Financial, Inc.

(Mariner Wealth Advisors) - Rapidly growing national wealth advisory firm Mariner Wealth Advisors today announced that it will acquire San Jose, Calif.-based Hayes Financial, Inc. The acquisition—Mariner Wealth Advisors’ eighth deal to close in 2022—will establish the firm’s eleventh office in California.

Hayes Financial was founded in 2008 by Zachary Hayes, and currently serves more than 170 clients. The firm, which has $325 million in assets under advisement (AUA), works primarily with high-net-worth executives and employees in the technology sector. The firm offers a suite of highly tailored services including cash flow and tax planning, restricted stock and incentive stock advisory, and employer stock management. Hayes Financial’s comprehensive philosophy takes a tactical approach to wealth management, considering each client’s past and future objectives to develop a customized framework that helps achieve and maintain long-term goals.

“Hayes Financial’s practice of advising clients on the choices they make for their finances by taking into consideration the full context of life’s variables, including all aspects of compensation, reinforces the client-first principle we put into practice,” said Marty Bicknell, CEO and president of Mariner Wealth Advisors. “We are excited about the opportunity to support Zach and his talented team in its growth.”

Utilizing its expertise around types of compensation uniquely found in the technology sector, Hayes Financial has found a niche in working with employees and alumni of a well-known tech company for the last 20 years, allowing them to provide specialized wealth advice regarding their stock purchasing plan, RSUs and more, which will further bolster Mariner Wealth Advisors’ executive service practice. In turn, the seasoned firm will provide a solid foundation for Hayes Financial’s growing business, including back-office expertise to support growth, and advanced career paths for the firm’s advisors.  

“Acknowledging that the future holds an ever-increasing velocity of change, we determined that in order to continue best serving our clients, we would need to expand in scope beyond our close-knit team,” said Hayes, owner and president of Hayes Financial. “At the same time, it remains crucial that through this transition we not lose the personalized touch we are so proud of maintaining with our clients. Given Mariner Wealth Advisors’ commitment to its client-first philosophy, I am confident our values will continue to shine through, and I’m looking forward to seeing what’s next with Mariner’s team of highly skilled advisors and professionals.”

Hayes Financial, Inc. will assume the Mariner Wealth Advisors name when the deal closes on Dec. 16 and will continue operations as usual, with its three current associates, under Zachary Hayes’ leadership. This will be Mariner Wealth Advisors’ 81st location nationwide.

ECHELON Partners served as the financial advisor to Hayes Financial, Inc. in the transaction.

By Mariner Wealth Advisors
December 7, 2022


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