LPL Financial announced that Premier Investments of Iowa, Inc. has joined LPL's broker-dealer and corporate RIA platforms. Premier Investments of Iowa reported that its advisors served approximately $520M of client brokerage and advisory assets as of Aug. 1, 2018*. The firm joins LPL from Cambridge.
Based in Cedar Rapids, Iowa, and founded in 1989, the firm is led by Jeff Johnston, president, and Brock Renner, vice president, and includes six additional advisors and six client and office support team members.
The firm takes a comprehensive approach to financial management, undertaking a five-step planning process for all its clients. Johnston said his firm grew through word of mouth as well as marketing efforts, including hosting local TV and radio shows. Going forward, he said, he sees acquisitions as a potential opportunity for continued growth.
"LPL was instrumental in helping us identify this potential, and they have the expertise and resources that can support us," he said.
Johnston said the team also appreciates having access to LPL's expertise, research and technology. "We believe LPL is moving the needle and setting the bar in the industry. We agreed that we wanted a partner that could make us even better," he said.
Their experience of moving their business to LPL furthered their appreciation for LPL's support and resources. Johnston credited the firm's technology and onsite support as factors that helped to accelerate their transition. "I firmly believe we are farther ahead than we could have been without their commitment and support," he said.
Rich Steinmeier, LPL managing director and divisional president, Business Development, said, "We are proud to have the opportunity to support Jeff and the Premier Investments of Iowa team. It is particularly exciting to see the ways technology has had a positive impact on their business, supporting their transition and enhancing their firm's practice management. We are committed to making ongoing investments in technology to be able to effect this type of increased efficiency and effectiveness in advisors' practices. We look forward to being an enabling partner to the Premier team for many years to come."
