Fidelity International has appointed Elisa Prezzavento as Director of ETF Product Strategy and Development, reinforcing the firm’s commitment to expanding its active ETF capabilities across Europe and Asia-Pacific as demand for outcome-oriented investment solutions continues to accelerate among institutional and intermediary investors.
In her new role, Prezzavento will help shape and execute Fidelity’s ETF product roadmap, with a particular emphasis on broadening the firm’s active ETF offering. Her responsibilities will include identifying emerging investor preferences, evaluating strategic market opportunities, and leading the development of differentiated ETF solutions designed to address evolving portfolio construction needs across a range of client segments, including RIAs, private banks, and institutional allocators.
Based in London, Prezzavento joins Fidelity with deep global expertise spanning ETF product innovation, index strategy, and fixed income solutions across both EMEA and APAC markets. She most recently served at State Street Investment Management, where she led fixed income product innovation initiatives across EMEA. Prior to that, she held a series of senior ETF strategy and product development roles covering both European and Asia-Pacific markets. Earlier in her career, she spent nearly 14 years at ICE Data Indices, building extensive experience in index design, market structure, and investment product development.
Her appointment comes at a time when active ETFs continue to gain momentum globally, driven by increased advisor adoption, greater investor demand for transparency and liquidity, and the growing use of ETFs as core portfolio building blocks. For RIAs and wealth management firms, active ETFs have become an increasingly attractive vehicle for delivering targeted exposures, tax efficiency, intraday liquidity, and cost-conscious access to differentiated investment strategies.
Neil Davies, Head of ETF Product & Capital Markets, Europe & Asia-Pacific at Fidelity International, said the ETF landscape is undergoing rapid transformation as investors seek more precise and flexible ways to access markets and manage portfolio risk.
“The ETF market continues to evolve rapidly, with investors increasingly looking for active and targeted approaches to portfolio construction,” Davies said. “As demand grows, innovation and differentiation will remain essential in delivering investment solutions that are relevant, scalable, and aligned with client objectives.
“Elisa brings significant ETF expertise and a proven record of product innovation across multiple regions and asset classes. Her addition further strengthens our capabilities as we continue to expand and evolve our ETF platform to meet the changing needs of investors and advisors.”
Fidelity International has continued to build its presence in the active ETF market amid rising global adoption of actively managed exchange-traded products. The firm currently ranks as the second-largest provider of active ETFs in Europe, overseeing approximately USD11.3 billion in active ETF assets under management.
The expansion of Fidelity’s ETF platform reflects a broader industry shift toward active strategies delivered through the ETF wrapper, particularly among wealth advisors seeking greater flexibility, efficiency, and customization in client portfolios. As RIAs increasingly incorporate ETFs into holistic asset allocation frameworks, providers are competing to deliver more sophisticated solutions across fixed income, equities, thematic exposures, and outcome-based strategies.
Prezzavento’s background in fixed income product innovation may prove especially relevant as advisors continue to navigate elevated interest rate uncertainty, evolving central bank policy expectations, and changing income allocation needs. Fixed income ETFs, particularly actively managed strategies, have seen growing adoption among RIAs looking to improve liquidity management, duration positioning, and access to specialized credit exposures without sacrificing operational efficiency.
Her experience across both EMEA and APAC markets also positions Fidelity to capitalize on expanding cross-border ETF demand and increasing adoption among international wealth management platforms. As regulatory frameworks mature and investor familiarity with active ETFs deepens, asset managers are accelerating product development efforts to capture advisor flows and differentiate in an increasingly competitive marketplace.
For wealth advisors, Fidelity’s continued investment in active ETF innovation signals a broader commitment among global asset managers to deliver institutional-quality portfolio tools within increasingly accessible and advisor-friendly structures. With client expectations continuing to evolve around transparency, flexibility, and personalization, active ETFs are expected to remain a key area of strategic growth across the wealth management industry.
