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The Wealth Advisor

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The Wealth Advisor is today’s most relied-on source of news and education for planners and advisors. We scan the news so you don’t have to, sending you what you don’t want to miss…but don’t always have time to find yourself without poring through dozens of publications. The Wealth Advisor sends you a handy once-a-week list of the most important news, hand-picked by our staff for its importance to investment advisors and their practices.

GeoWealth: Why "If You Build It, They Will Come" Doesn't Work With RIAs

(GeoWealth) In his seminal article, entitled “Marketing Myopia,” Harvard Business School’s Theodore Leavitt argued that companies, to their detriment, focus too much effort on creating and selling products and services, often failing to understand the problems and needs of their customers.1 In contrast, successful firms start first by identifying a unique customer need or problem, and then developing a solution by way of a product or service. This relatively simple approach would appear to be well understood, but many technology firms struggle.

AssetMark: Run Better Client Review Meetings

(AssetMark) Your ability to attract and retain clients means everything to the success of your financial advisory practice. Excellent client experiences can help you retain existing clients and attract new prospects. However, it’s impossible to offer valuable financial insights and services without a solid understanding of your client base.