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Russell: 5 Ways Direct Indexing Beats "The Market"

Mutual funds and exchange-traded funds have served us well over the years. But as investors demand greater personalization in their portfolios, these commingled vehicles are coming up short. This is especially true for investors with complex tax situations, or those who want to build a portfolio that aligns with their values and specific circumstances.

NASDAQ: Behind The Direct Index Revolution

.Direct Indexing is not a new investment offering, having evolved from the managed accounts realm with its origins at the highest levels of HNW wealth and tax management. But it is now another example of the continuing democratization of investment opportunities for a larger range of investors.