This is the year the average Millennial turns 30. They grew up without a lot of trust for institutional advice -- they can do their own research online -- but when they find an influencer, they're loyal for life.
They've got families of their own. And enough of them now have money of their own that they need the kind of financial solutions they can't get from an app or index fund.
They need to find the kind of trust company that will take care of them and their own heirs. Half of the rich ones haven't found an advisor they like.
And if their parents haven't been introduced to a trust company yet, it's time they started searching too.
To reach these people and help them find the right partner, The Wealth Advisor is compiling a list of America's Best Trust Companies For Wealthy Families.
If your trust company would like to participate, the specifications are HERE.
The guide will take a similar approach to our other industry directories: plenty of education on the theory and practice of creating and maintaining a trust, followed by profiles of the firms that live up to the promise.
It's a manual for tomorrow's dynasty creators. They'll see it on Amazon and via our HNW content channels. From past experience, this guide is going to be downloaded millions of times.
And if you want to make sure we get it right, now's the time to reach out and guide the conversation.
Of course if you're an advisor wanting to reach those families that have previously resisted all your competitors' best arguments, it wouldn't be bad to build relationships with these companies as well.
After all, one of the hallmarks of real wealth is that you need to delegate. Finding a corporate trustee is only the first step . . . people who read this book will need professional help with other aspects of their finances as well, and the closer you can get to their screen, the better.
We'll talk more about this market and ways to influence them in coming months. For now, America's Best Trust Companies For Wealthy Families is on the horizon.
