Robo-Advisor Betterment Moves Into Crypto Via Makara Acquisition

The Wealth Advisor Contributor
February 9, 2022

(CoinDesk) - Digital wealth management platform Betterment has agreed to purchase automated cryptocurrency portfolio provider Makara for an undisclosed price.

  • "Makara is to crypto today what we are to traditional investing, since pioneering robo-investing a decade ago," says Betterment CEO Sarah Levy. As Betterment allows customers easy investment in low-cost, professionally constructed equity portfolios, Makara offers the same for cryptocurrency.

  • Makara is among the first crypto robo-advisors to be registered with the U.S. Securities and Exchange Commission (SEC). Customers are able to choose from a set of "baskets" of assets based on their risk appetite. The company launched services last June with a waiting list of 20,000 customers.

  • Betterment is one of the largest robo-advisors in the world, managing $26.8 billion in assets for 615,000 individual clients.

  • Terms for the deal were not disclosed.

By Jamie Crawley
Feb 8, 2022

Popular

More Articles

ETF Innovators

DIVP ETF: Enhancing Income with Cullen’s Proven Strategic Approach

Cullen Capital Management introduces its DIVP ETF, combining disciplined value investing with enhanced income strategies. Designed for financial advisors and investors seeking steady income, DIVP utilizes covered call options to target a 7% total yield—an attractive alternative to traditional bonds. The strategy focuses on dividend growth, undervalued opportunities, and active management. By blending equity exposure with dividend growth, DIVP offers a compelling solution for those seeking both income and long-term growth in today’s market.

Popular