LPL Financial LLC announced that Seattle First Asset Management, LLC has joined LPL’s broker-dealer and corporate RIA platforms.
The firm reported that it served approximately $800 million of client brokerage and advisory assets as of Oct. 26, 2018*. Seattle First Asset Management joins LPL Financial from Signator Investors, Inc.
Founded in 2012 by Steven Jones, the firm has a history that dates back to 1954 when Steve’s father, Floyd Jones, started his career as an investment advisor with a focus on building high quality stock portfolios for his clients.
The younger Jones followed in his father’s footsteps, owning stock by age 12 and launching his career as an advisor in 1986. “It was a common discussion around the dinner table. My father was a wonderful mentor,” Jones said. Floyd Jones worked with his son until he passed away earlier this year at age 90.
Seattle First Asset Management is located in the Seattle metro area, and includes operations manager Loren McEwan, who holds FINRA Series 7 & 66 licenses. The team offers wealth management and investment advice.
“What sets us apart is that we practice value investing and typically own what we recommend. We invest with a long-term perspective with low portfolio turnover to help manage the customer’s tax exposure,” Jones said.
Jones chose to move his business to LPL to take advantage of its technology, resources and support to continue growing his practice and have a partner for the long run.
“LPL’s technology can help us deliver better service and more value to our clients. The capabilities that come with having an integrated platform were important features as well. Being able to streamline many processes will create a better experience for our clients,” Jones said.
“We welcome Steve and Loren to the LPL family,” said Rich Steinmeier, LPL managing director and divisional president, Business Consulting. “We’re excited to have this opportunity to support a second-generation firm like Seattle First. As the industry has evolved, LPL has made ongoing investments in the capabilities, resources and technology that can help advisors gain efficiency, differentiate their practices and address the needs of today’s investors. We look forward to providing the Seattle First team the tools, expertise and investment solutions that will support their continued growth.”