Innovest Global Inc. has acquired Call Center Resources, a stalwart in the call center space and an early pioneer of best practices and efficient customer acquisition.
It was early 1980s when Jack Grdina called his brother, Drew, with an idea.
The gist was, "forget about your 6-figure sales job, let's risk everything and sell business clients on the idea that we can get them customers by making phone calls for them."
Like most brothers would, Drew jumped in head-first.
The company rapidly grew, expanded into inbound calls, and a complete suite of inbound and outbound services for business clients.
For thirty years their company evolved, grew and reinvented itself repeatedly.
The company has thrived, based largely on that same entrepreneurial spirit and a keen understanding that businesses need marketing solutions that allow them to stay focused on what they do best. At one time the company was a low 8-figure operation.
"When you have trailblazers that have created a culture like this, and an opportunity to bring that culture in house, along with a million dollar revenue stream that can scale and is profitable, this is a great opportunity for Innovest to add not only a business unit, but a great tool for our other businesses to use in their efforts. This is a central piece of our mission to acquire and grow companies by focusing on low-cost customer acquisition, and I couldn't be more excited about it," said Innovest CEO, Dan Martin.
Innovest will make big use of the platform, including marketing the service as a "contact" center to highlight the various ways they can help companies use technology as touch points to enhance results.
"There is no better way to build on our history and make an impact with it long-term, than to bring Dan and the Innovest team this system that truly gets results. We're now Innovest shareholders and really looking forward to Innovest's success," said Jack.
