Dynasty Financial Partners will be implementing an End Client Referral Program called Dynasty Connect in the near future. Through the program, high-net-worth individuals across the U.S. will be able to contact Dynasty to connect with an independent financial advisor. Dynasty has over 300 independent financial advisors on its platform located across the country.
Through its future End-Client Referral Program, Dynasty will source and introduce end-client referrals to its Network advisors. These referrals will be generated by Dynasty’s broad network and relationships, centers of influence, resource partners, events, and both organic and inorganic marketing efforts. In addition, the firm plans to leverage the Dynasty brand and its growing list of professional athlete partnerships.
The objective of the program is to connect high-net-worth investors with independent advisors and is designed to create an authentic partnership between both parties. High-net-worth investors will experience working with Dynasty’s independent advisors and the cutting-edge platform that Dynasty affords its Network advisors. In turn, client referrals will drive organic growth for the independent advisors in the Dynasty Network. Over time, Dynasty will build out and staff a dedicated referral desk to further curate and match high-net-worth investors with the most appropriate Dynasty Network advisor.
Currently in beta, the firm is piloting the program with less than five financial advisory firms in the Dynasty Network. Dynasty Connect has made over $200 million in end-client introductions over the past 90 days.
“In today’s fragmented market, it can be a challenge for high-net-worth investors who want to work with an independent financial advisor to find one that fits their needs and to connect with them. Investors often rely on word-of-mouth connections and may not be aware of the specialties of certain independent advisors that may align with their situation, including experience with family-owned businesses, business exit strategies, estate planning, restricted stock and corporate executive compensation, divorce, and many other specialties. At Dynasty, we work with many independent advisors and can help individuals navigate the landscape to find the right fit for their circumstances,” said Joe D’Agostino, Director of Investment Platform and Product Strategy at Dynasty.
“It has long been our vision to leverage the Dynasty brand to communicate why an investor would want to find an advisor that is ‘Powered by Dynasty’,” said Shirl Penney, Dynasty’s President & CEO. “We will be doing more work to educate investors on the Triangulation of Advice™ (TOA), meaning receiving your financial advice separate from safe custody of assets and separate again from where investment products are manufactured and sold. Beyond education, we will assist investors in getting connected to independent advisors who practice the triangulated advisory model. Finally, Dynasty’s technology platform ties the experience together for both the independent advisor and the end client.”
“As one of the RIAs in the beta group for the Dynasty Connect referral program, we are thrilled to be off to a strong start,” said Matt Kilgroe, CEO of Cyndeo Wealth Partners, based in St Petersburg, FL. “We believe that having clients understand that our firm is ‘Powered by Dynasty’ is a form of further validation for what we are doing for clients. Being ‘Powered by Dynasty’ also adds strength to our client story in being backed by a firm that is well-funded and that can be forward-looking in finding innovative solutions for our clients. We are excited to see how the program evolves as Dynasty continues to scale it over time.”
