Dynasty Financial Partners has a new role as the Official Wealth Management Partner of the United Football League (UFL). This partnership unites two organizations defined by bold thinking, entrepreneurial spirit, and a shared commitment to rewriting what's possible — on the field and beyond.
A Partnership Built on Shared Vision
Mike Repole, UFL Co-Owner, expressed his enthusiasm for the new relationship: “When choosing a wealth management partner for the UFL, we wanted more than a logo—we wanted a partner who thinks boldly and creatively. Dynasty Financial Partners embodies that mindset, with a commitment to innovation and disruption, just like the UFL. They don’t just talk about building something—they do it, and we couldn’t be happier to have Dynasty as a partner as we build the UFL into a sustainable, fan-first spring football league built on innovation, local engagement, and long-term growth.”
Shirl Penney, Founder and Chief Executive Officer of Dynasty Financial Partners enthusiastically agreed: "The UFL is unlike anything else in professional sports. This league is committed to extraordinary fan engagement, real creativity, and a genuine partnership model that ensures everyone — players, coaches, the league, and sponsors — wins together. That's not just a talking point; that's the culture Mike and his team have built. At Dynasty, we have always believed that the best outcomes come when you treat every stakeholder as part of the same team. Partnership is everything. We are incredibly proud and excited to stand alongside the UFL and show the world how creating a supportive ecosystem helps everyone thrive."
Go the Distance — The “Dynasty” 4-Point Field Goal
One of the most electrifying activations of the partnership centers around one of professional football's most thrilling, and often game-deciding, plays: the field goal. Beginning with the 2026 UFL Season, any made field goal from 60 yards or more or more – is worth four points, not three, and will officially be designated a "Dynasty."
Whenever a “Dynasty” is kicked, an in-stadium activation on videoboards will celebrate the remarkable achievement of going the distance - because at Dynasty Financial Partners, going farther than anyone thought possible isn't just a football moment; it's a philosophy.
Financial Literacy — Investing in the Players Who Give Everything
Dynasty Financial Partners will activate a comprehensive financial literacy program for UFL players, coaches, and trainers, reaching more than 500 professionals across the League. Dynasty's commitment to empowering advisors and clients with financial knowledge extends naturally to the athletes and coaches who dedicate their professional lives to the game. This program reflects Dynasty's core belief that true wealth management begins with education, access, and trust.
Honoring Excellence — Special Teams Player of the Week & Year
Dynasty Financial Partners will serve as the presenting sponsor of the UFL Special Teams Player of the Week Award throughout the 2026 season, as well as the UFL Special Teams Player of the Year Award, celebrating the unsung heroes who change the field position, the score, and the game. Dynasty will also take center stage as the title sponsor of the UFL Awards Banquet during UFL Championship Week, bringing the season to a fitting, celebratory close.
Bringing the Partnership to Advisors and Clients
Dynasty will leverage the full scope of this partnership to create exclusive experiences for its Network Partners and their clients, including access to games, hospitality, and marquee events across all UFL markets. From regular season matchups to UFL Championship Week — complete with a suite and coveted field passes — Dynasty is turning this partnership into something its advisor network and their clients will never forget.
Everywhere You Look — Broadcast, Digital, and Beyond
Throughout the 2026 UFL season, fans and financial professionals alike will see Dynasty Financial Partners woven into the fabric of the league experience, including:
- Custom broadcast enhancements produced in partnership with the UFL will air throughout the season on ESPN and FOX, putting Dynasty in front of millions of football fans nationwide.
- Dynasty's presence across UFL digital and social media platforms will grow through the season via presenting sponsorships of recurring content series, including coach interviews, touchdown highlights, and special teams award recognition.
A Special Series — Mike Repole and Shirl Penney
As a centerpiece of the partnership, Mike Repole and Shirl Penney, will co-host a special series exploring innovation, entrepreneurship, creativity, and what it takes to build a brand that truly disrupts an industry. The series will air across multiple platforms over the course of the season, offering a rare behind-the-scenes look at two leaders who achieved success by refusing to accept the status quo.
