Christopher Holtby: Are Millennials The Best And Toughest Clients?

Millennials grew up in a different world than the Baby Boomer and Gen X generations.  Their experiences are very tech based but not dependent.  They want what everyone wants – great service at the right price.  Information is not the holy grail but rather knowledge and wisdom scrapped from that information.  All companies need to learn about the younger generations perceptions of their products and services.  They will have real buying power shortly. Read more...