Charles Schwab is increasing fees for advisors participating in its client-referral program, the Schwab Advisor Network. Effective later this year, all participants will see a 5% increase in program costs.
Schwab signaled potential fee adjustments late last year and has now confirmed the changes.
“After 18 years without modifications to advisor participation fees, there will be a 5% increase over the current fee for each asset tier,” a Schwab spokeswoman states. She did not provide a specific date for implementation.
The referral program’s fee schedule is based on a percentage of the average daily balance of client assets managed by the advisor. Currently, the structure begins at 25 basis points (0.25%) for the first $2 million in assets, decreasing to 0.2% on the next $3 million, 0.15% on the next $5 million, and 0.1% for assets exceeding $10 million.
For many advisors, Schwab’s referral network remains a valuable source of new client relationships. The firm invites prospective clients to request introductions to “select, prescreened independent advisory firms with local offices.”
To qualify for the program, advisory firms must generally oversee at least $250 million in client assets.
Schwab emphasizes that participating firms are vetted based on experience, professional education, and assets under management. The firm notes that the average advisor in the network has 12 years of experience, with many holding credentials such as Certified Financial Planner (CFP) or Chartered Financial Analyst (CFA).
Additionally, Schwab mandates that participating advisors primarily operate under a fee-based compensation model rather than commissions. Advisors must receive compensation for financial-planning and advisory services exclusively through fees.
Firms that market financial-planning services must employ at least two CFPs to be eligible for the referral program.
February 12, 2025
More Articles
Seeds: Direct Indexing Starts with Understanding the Client, Not the Capabilities
Direct indexing offers powerful capabilities—tax-loss harvesting, values-based screening, concentrated position management. But Zach Conway, CEO and Founder of Seeds, argues the conversation often stops at the advisor level. The client gets a pitch deck without clarity about how the solution fits their situation. Seeds aims to flip the script by starting with deep client understanding before determining which product solutions make sense. The framework helps advisors answer a simpler question: who should get direct indexing, and why?
Last Month Was The Worst January For Layoff Plans Since 2009: Challenger
Layoff announcements ballooned in January, hitting the highest level for the month since 2009.