Recent

Pacer ETFs’ FLRT: A Floating Rate Solution as Money Market Yields Compress

As the Fed cuts rates, money market yields are set to plummet—potentially overnight. Pacer ETFs’ FLRT fund offers an alternative: attractive yields through senior secured bank loans and CLOs that adjust with rates. Managed by Aristotle Pacific Capital with a decade-long track record and minimal defaults, FLRT provides a measured step up from cash. Learn how an incremental allocation might enhance yield while maintaining low volatility and strong credit oversight in your fixed income strategy.

Innovator ETFs Launches Dual Directional Buffer Funds, Aiming for Positive Returns in Down Markets

Innovator ETFs has launched dual directional buffer funds designed to flip the script on market downturns. DDTS and DDFS aim to generate positive returns when the S&P 500 falls within their buffer zones (10% and 15%, respectively), while participating in market gains up to predetermined caps. These ETFs seek to democratize sophisticated institutional strategies, offering advisors daily liquidity, lower fees, and tax efficiency in an accessible wrapper that makes defined outcome investing available across client bases.

Cullen’s DIVP ETF Approach to Enhanced Income: Combine Value Investing with Selective Options Writing

Most enhanced income ETFs start with broad market indexes and systematically sell covered calls. Cullen’s DIVP flips that script—beginning with disciplined value stock selection, then selectively writing options on 25–40% of holdings each month. The result? A strategy that combines the natural income advantages of value stocks with tactical options premiums while maintaining upside participation and seeking better tax efficiency than traditional covered call funds.

MFS: Active Management, Long-Term Vision, and a Thoughtful Approach to ETFs

The 100-year-old firm that pioneered mutual funds is now making waves in the ETF space. MFS Investment Management launched its first five actively managed ETFs in December 2024, followed by its sixth fund—the MFS® Active Mid Cap ETF (MMID)—in September 2025. With approximately $750 million in assets and more funds on the way, MFS is bringing decades of research experience to modern investment vehicles. From value to mid cap to international strategies, discover how this storied asset manager is reimagining active management for today's advisors while staying true to its fundamental, long-term investment philosophy.

Beyond the Narrative Fallacy: Hull Tactical’s HTUS for Disciplined Quantitative Execution

Hull Tactical’s HTUS ETF combines rigorous quantitative analysis with adaptive market timing to capture alpha while managing volatility. The fund exploits options pricing inefficiencies, abandons narrative-driven investing for data-based decisions, and maintains flexible systematic execution. Led by experienced financial engineers, HTUS delivers tactical S&P 500 exposure through disciplined behavioral finance principles and proven quantitative models.

Symmetry Partners’ SMOM ETF: A Systematic Strategy Enters the ETF Arena

Symmetry Partners debuts SMOM ETF, transforming the firm’s proven sector rotation strategy from SMA to ETF format. The fund uses dual momentum signals across six- and 12-month timeframes to select top-performing S&P 500 sectors, rebalancing monthly with staggered schedules. Designed as a satellite allocation to complement core equity exposure, SMOM aims to offer enhanced tax efficiency and smoother execution than its SMA predecessor, backed by seven years of track record.

Hull Tactical’s HTUS ETF: Taking Emotion Out of Market Timing

Hull Tactical’s HTUS ETF leverages ~40 market indicators in a systematic timing model that adjusts exposure from 0% to 200% based on quantitative signals. The strategy aims for 1–2% alpha while removing emotional decision-making from investing. When indicators conflict, the fund simply holds long positions. HTUS doesn’t short markets but reduces leverage and holds cash when signals weaken, offering downside flexibility without inverse exposure complexity.