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The Unique Value of Custom SMAs

Advisors face stiff competition in the race to meet rising investor expectations, putting a premium on scale and differentiation. The rise of direct indexing has shone a spotlight on the potential for customized separately managed accounts (custom SMAs) to help in this effort.

Customization Without the Chaos: Russell Investments’ Approach to Custom Model Strategies

Discover how Russell Investments bridges the gap between standardization and personalization through custom model strategies. Built around the advisor’s existing investment philosophy—not theirs—the firm delivers institutional-grade portfolio construction, rebalancing, and due diligence while preserving advisor autonomy. The goal is operational efficiency without sacrificing client customization, enabling advisors to focus on growth and relationships rather than infrastructure.

Symmetry: Tracking Growth On A New RIA

Starting your own firm has its benefits—and challenges. While independence offers flexibility and ownership, it also comes with the responsibility of building, tracking, and managing growth. Without a clear plan and defined success metrics, growth can become inconsistent or inefficient.