The Role of Direct Indexing in a Human-First Advisory Practice
Personalization has become a favorite promise in the advisory industry, and yet it’s also one of the most misunderstood. Every firm claims to deliver it. Every client expects it. But when the promise of “personalized” experiences stops at surface-level customization, it loses its meaning.
Direct indexing is often presented as the solution to personalized needs. It’s flexible and efficient, but in many cases, it’s also purely mechanical. The holdings may look unique, yet the experience feels the same.
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