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The Wealth Advisor

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The Wealth Advisor is today’s most relied-on source of news and education for planners and advisors. We scan the news so you don’t have to, sending you what you don’t want to miss…but don’t always have time to find yourself without poring through dozens of publications. The Wealth Advisor sends you a handy once-a-week list of the most important news, hand-picked by our staff for its importance to investment advisors and their practices.

Flexible Plan: Do Investors Only Have Two Settings?

(Flexible Plan Investments / Jerry Wagner) Whether you are talking to portfolio managers, researchers, financial advisers, or marketing experts in the financial-services industry, the conventional wisdom seems to be that investors are motivated primarily by two emotions: greed and fear.

During the more than 40 years since I founded Flexible Plan Investments, I’ve seen how fear and greed (as well as a third factor—intuition, or “gut” feelings, which we’ll discuss later) can cause investors to make poor financial decisions that jeopardize their long-term financial objectives.