April 4, 2022
(Hubbis) - The digital shift in wealth management gave rise to diverse investor personas and expectations. Without truly understanding these modern investors, firms will be unable to attract or retain them. In a new report, Refinitiv explored this formula to success - how can wealth managers drive future client loyalty?
The survey which includes input from 1,500 investors across 13 countries found the similarities and differences among investors in different age groups, gender and geography, and found:
- 51% of investors globally are familiar with sustainable investments
- 32% of millennials believe tokenised assets will have the biggest positive impact on financial markets, followed by 23% for non-fungible tokens (NFT)
- 58% of advisor-led investors and 62% of hybrid advisor and self-directed clients state ‘advisor recommendations’ as the most reliable source of information
- 64% of millennials and 51% in the 35-54 age bracket are willing to pay more for personalised investing products and services: Latin America stood at 70%, Asia Pacific 47%, Europe 33%, and North America 22%
The full report highlights in detail what investment opportunities clients want, how they want to interact with those opportunities and why they are investing in the first place. You can find it here.
April 1, 2022
