(Private Equity Wire) - Just Invest’s offerings, including direct indexing platform Kaleidoscope™, provide financial advisors with technology solutions that cater to their clients’ unique financial needs. The acquisition adds direct indexing, or personalised indexing, capabilities to bolster Vanguard’s world-class investment product lineup and service offering for advisors.
“Financial advisors understand that each client’s circumstances and values are personal,” says Tom Rampulla, managing director of Vanguard Financial Advisor Services. “We are excited to integrate Just Invest’s personalised indexing offering into our intermediary business and help advisors unlock new ways to tailor client experiences and provide value.”
Personalised indexing capabilities at Vanguard will initially be implemented within Vanguard’s USD3 trillion financial intermediary business, Financial Advisor Services, which serves registered investment advisors (RIAs), banks, and broker-dealer financial advisors. Through its decades-long partnership with US financial intermediaries, Financial Advisor Services provides investment products, research, thought leadership, model portfolio capabilities and strategies, and portfolio analytics tools and consultations.
“Just Invest has always focused on empowering financial advisors with the technology they need to care for clients’ financial futures,” says Jonathan Hudacko, CEO of Just Invest. “We are excited that Vanguard shares in that mission, and we look forward to expanding the value we bring to financial advisors together.”
In 2020, Vanguard and Just Invest launched a direct indexing pilot program for RIAs. The pilot, which utilised Just Invest’s large-scale data analysis, quantitative algorithms, and risk modelling, garnered positive feedback and sustained interest from advisors.
The acquisition reflects Vanguard’s commitment to innovation through client service, technology, and product development with the aim of creating a world-class client experience and driving better investment outcomes.
