The top online will-making platforms in 2025 continue to offer cost-effective, accessible solutions for clients who might otherwise forgo estate planning.
While these services provide a valuable entry point, advisors should remind clients that more complex estate needs—such as multigenerational planning, business succession, and trust structuring—still require legal guidance. Below is a detailed comparison of the leading digital will platforms, highlighting key features relevant for wealth advisors guiding clients through foundational estate planning.
Top Online Will Makers for 2025
- Trust & Will: Best Overall
- Quicken WillMaker & Trust: Best for Families
- Wills from Fabric by Gerber: Best for Affordability
- LegalZoom: Best Service for Trusts
- GoodTrust: Best for Adding Digital Assets to Your Estate Plan
- Rocket Lawyer: Best for Attorney Support
Trust & Will
Overview: Trust & Will remains a leading platform for clients seeking a straightforward, attorney-reviewed estate planning package. Its clean user interface, inclusion of key documents, and state-specific guidance make it a strong option for first-time planners.
Key Features:
Offers both will-based and trust-based estate plans.
Includes last will and testament, HIPAA authorization, living will, and power of attorney.
Flat pricing: $199 for individuals and $299 for couples, with a $19 annual update fee after the first month.
Optional attorney support ($299 annually), though limited to 38 states plus D.C.
Considerations for RIAs:
Suitable for clients with straightforward estates.
Not ideal for clients requiring trust customization, charitable giving vehicles, or business succession language.
Advisors should be aware of state-specific limitations for attorney access.
Quicken WillMaker & Trust (by Nolo)
Overview: This platform is ideal for clients who prefer a software-based estate planning toolkit. It offers up to 35 documents and a one-time purchase model, appealing to cost-sensitive clients.
Key Features:
Three plan tiers: Starter ($109), Plus ($149), and All Access ($219).
Documents include healthcare directives, powers of attorney, and transfer-on-death deeds.
No joint wills; each spouse must complete a separate document.
Annual updates after the first year cost $39.
Considerations for RIAs:
Good for DIY-oriented clients who want comprehensive document packages.
Lacks attorney support, which limits applicability for nuanced estate needs.
Incompatible with Louisiana and U.S. territories.
Fabric by Gerber Life
Overview: Fabric is a no-cost solution designed for young families with basic needs, such as naming guardians and making funeral arrangements. Its simplicity is a strength and a limitation.
Key Features:
Offers a last will and testament template free of charge.
Allows for basic designations (e.g., guardianship, beneficiaries).
No trusts, powers of attorney, or healthcare directives included.
Not state-specific; requires users to confirm compliance and handle notarization independently.
Considerations for RIAs:
Best suited for younger, entry-level clients or those initiating estate planning.
Not appropriate for HNW households or clients with multistate assets.
No attorney guidance or ancillary planning tools.
LegalZoom
Overview: LegalZoom offers a broader estate planning suite, including trust creation, and stands out for its availability of live attorney consultations. This makes it a potential hybrid option for more affluent clients seeking legal validation.
Key Features:
Wills: $99 (Basic) to $249 (Premium); Trusts: $399 (Basic) to $549 (Premium).
Premium plans include 30-minute attorney consultations, annual revisions, and family access.
Ongoing attorney support via subscription starting at $16.59/month.
Access to over 150 legal documents, including HIPAA releases and final arrangements.
Considerations for RIAs:
A solid option for clients needing trusts but not complex drafting.
May suit mass-affluent clients looking for scalable estate planning.
Limited to one attorney call per legal issue; not ideal for ongoing or complex legal support.
GoodTrust
Overview: Known for its digital asset management tools, GoodTrust offers a modern will and trust platform with a built-in vault for passwords, online accounts, and sensitive records.
Key Features:
Will-based plan: $149 one-time fee with one year of document access.
Includes digital vault, funeral/pet directives, POA, living trust, and last will.
Ongoing updates require $39 annual membership.
No attorney support or mobile app.
Considerations for RIAs:
Appeals to tech-savvy clients with digital assets or crypto exposure.
Not recommended for clients with legal complexity or multi-generational planning needs.
Advisors should note the platform's lack of professional guidance.
Rocket Lawyer
Overview: A strong choice for clients who anticipate needing ongoing legal advice beyond estate planning. Rocket Lawyer offers extensive document libraries and lower-cost attorney access.
Key Features:
7-day free trial for all documents.
$39.99/month for full access; Legal+ plan adds discounts for attorney services and tax filing.
Features include wills, trusts, POAs, and real estate transfer documents.
Attorneys available for $149.99 per consultation (half off with Legal+).
Considerations for RIAs:
Works well for small business owners or clients with multiple legal needs.
The subscription model can appeal to those needing legal documents regularly.
Still lacks comprehensive, relationship-based planning seen in traditional firms.
Understanding Online Will Makers
How They Work: These platforms use guided digital workflows to generate essential estate planning documents. Users answer a series of questions, and the platform populates a prebuilt template, which they can print and notarize.
Typical Document Offerings:
Last will and testament
Power of attorney (health and financial)
Living will or healthcare directive
Guardianship designations
Revocable living trust (in some plans)
Funeral and pet directives
Legal Validity:
To be enforceable, wills must meet state-specific execution rules. That includes proper witnessing, notarization (in many states), and physical copies—digital-only formats are not valid. Not all platforms provide notarization services or state compliance.
Advisor Implications and Use Cases
Ideal Use Cases:
Younger families starting estate plans
Clients with modest assets and straightforward wishes
Digital-first clients who prioritize affordability
Not Recommended For:
Clients with business ownership or complex family dynamics
Blended families, special needs planning, or charitable legacy goals
Clients anticipating litigation or estate tax exposure
Advisors should remain vigilant in distinguishing between a low-cost entry into estate planning and the comprehensive needs of high-net-worth individuals. In many cases, a will is only one part of the estate planning framework. Conversations around successor trustees, beneficiary coordination, asset titling, and tax efficiency must continue alongside digital tools.
Final Considerations for Wealth Advisors
While these platforms can reduce barriers for clients hesitant to begin estate planning, their limitations must be recognized. As an advisor, your role includes helping clients understand when a digital solution suffices and when professional legal counsel is warranted. For clients with taxable estates, philanthropic goals, or specific asset distribution wishes, a platform-generated will likely falls short.
For advisors seeking to integrate estate planning into holistic wealth management, these tools offer a low-cost entry point—but not a substitute for customized legal advice. The best outcomes will come from thoughtful coordination between the client, advisor, and estate attorney, especially when asset complexity increases.
