Direct indexing. It’s a term that gets thrown around a lot, but what does it really mean? And how does it work?
In this short video you’ll learn what makes direct indexing different from traditional passive investment vehicles as well as its advantages for many investors when it comes to tax, ESG, and other customizations.
Research Affiliates launched RAUS, a reimagined cap-weighted ETF that tackles a hidden flaw in traditional indexes like the S&P 500. While appearing nearly identical, with 95% overlap, RAUS uses fundamental metrics to select companies instead of pure price momentum—avoiding the costly “buy high, sell low” cycle that plagues standard benchmarks. The result: a familiar structure with potentially better outcomes through disciplined index maintenance.
Relying on any single leader—Donald Trump included—as a reason to remain fully invested is a risky strategy for advisors and clients.