Orion Advisor Solutions and BNY Mellon’s Pershing want to make it easier for advisors to move seamlessly between their platforms. So the two companies are taking steps to further link their technology stacks.
The idea is to allow advisors who custody client assets with BNY to switch easily between Pershing’s NetX360 workstation and Orion’s turnkey asset management platforms with just a single sign-on. In addition, documents from the Pershing workstation such as confirms and statements will now be visible on Orion’s client portal, according to Barron’s.
“Deeper integrations with strategic providers such as Orion allow us to deliver an optimal experience to advisors regardless of the technology solution they use,” Christina Townsend, Head of Relationship Management, Platform Strategy and Consulting for Advisor Solutions at Pershing, said in a press release.
BNY has expressed a commitment to leverage its technology to better compete against rival custodians such as Fidelity. In September, Pershing announced integrations through its Application Program Interface (API) store with CAIS and iCapital Network, the two most prominent alternative investment platform sponsors.
For its part, Orion is also rapidly expanding its reach across the industry through deals and partnerships. The integration with Pershing comes just days after Orion acquired 100 percent of longtime collaborator HiddenLevers.