GeoWealth, a proprietary technology and turnkey asset management platform (TAMP), has introduced its Private Model Marketplace, an industry leading solution redefining how registered investment advisors (RIAs) integrate private markets into client portfolios. Leveraging GeoWealth’s unified managed account (UMA) technology, advisors can build fully managed custom models or leverage pre-built models constructed by Apollo, BlackRock, Goldman Sachs Asset Management and J.P. Morgan Asset Management.
The Private Model Marketplace will allow advisors to access professionally-managed private fund models consisting of all semi-liquid alternative products. In contrast to the alternative “paper” models in market today, GeoWealth’s platform will facilitate rebalancing and cash management. GeoWealth’s Private Model Marketplace creates managed models that can be standalone or combined with public models in the same custodial account. For funds within a model that require subscription documentation, GeoWealth has partnered with iCapital to integrate model workflows with the multi-fund subscription process in iCapital.
“While private investments have been available to advisors for years, the industry has yet to introduce a scalable technology framework that enables advisors to seamlessly blend public and private investments in client portfolios. We built the Private Model Marketplace to provide advisors with a turnkey, fully managed solution that delivers private market exposure without the operational burden,” said Colin Falls, Chief Executive Officer of GeoWealth. “We believe the industry is in its early days of private markets adoption, and our purpose-built technology will help RIAs meet client demand in these asset classes.”
GeoWealth’s technology streamlines the management of private investments by accounting for subscription timelines, liquidity restrictions and cash requirements. Through its unique UMA sub-accounting framework, advisors can combine multiple asset classes within a single managed account to enhance diversification, personalization and allocation efficiency. Advisors using the Private Model Marketplace can leverage GeoWealth’s dedicated service team to facilitate rebalancing, trading, reporting, billing and portfolio accounting—reducing the operational burden of private markets investing.
“GeoWealth has been in market with custom public-private models in recent months, and the launch of the Private Model Marketplace takes that work a step further with the introduction of professionally-managed private market models,” said Jen Wing, SVP, Chief Investment Officer and Head of Investment Solutions at GeoWealth. “In today’s market environment, clients are increasingly seeking new sources of diversification and growth within their portfolios. While many advisors recognize the opportunity in private markets, many are uncertain how to implement these strategies effectively, or simply lack the time to do so. By delivering institutional-caliber models with leading asset managers, the marketplace gives advisors a scalable way to integrate private markets into client portfolios.”
This Private Model Marketplace is accessible today for advisors who are interested in implementing custom model portfolios. To streamline the onboarding and execution process for private funds, GeoWealth has partnered with iCapital. For more information, please visit geowealth.com.
