Dynasty Financial Partners has finalized terms to become the anchor corporate tenant at 400 Central, a premier, mixed-use tower under construction in downtown St. Petersburg. This investment underscores Dynasty’s dedication to growing its workforce and solidifying its future as one of the leading technology and wealth management platforms for independent financial advisors.
Dynasty has signed a 15-year lease, strengthening its commitment to St. Petersburg, for premium office space across multiple floors of 400 Central. The new headquarters will include a private entrance and lobby, a 15,000 square foot rooftop terrace venue, and several other custom amenities. Construction is underway, with Dynasty's move slated for November 2026. By deepening its roots in St. Petersburg, Dynasty reinforces the city’s emergence as a rising hub for financial innovation and entrepreneurial talent.
“This is more than a lease; it’s a defining moment in Dynasty’s evolution and is a testament to the remarkable growth of the RIA space,” said Shirl Penney, CEO, President, and Founder of Dynasty Financial Partners. “As I told the previous Mayor of St. Petersburg, Rick Kriseman, who helped bring us here, we aim to be great corporate citizens who align with the community's economic development for decades to come. With this lease we are doubling down on St. Petersburg, not only as our corporate headquarters, but as the central hub for our growing national network. We’re designing this new space to foster collaboration, spark innovation, and create an exceptional workplace and client-service experience for all our employees, and resource partners who are all vital parts of the Dynasty ecosystem.”
The new headquarters, with space for over 300 people, will bring more of Dynasty’s core team together in one location and position the firm for long-term growth. With a custom trading floor, a content studio, a training and meeting center, and the rooftop venue for special events, the new space will reflect how the firm works and collaborates. Additional amenities will include a team lounge, private dining area, and apartments for visiting partners.
“400 Central truly symbolizes the renaissance underway in St. Pete, and we are proud to have Dynasty Financial Partners join as our anchor corporate tenant,” said John Catsimatidis Sr., Founder and Principle of Red Apple Real Estate. “Dynasty is redefining what is possible in wealth management by supporting and advocating for entrepreneurs and fresh perspective in an area of financial services that has not seen much change in 100 years. The firm has also embraced St. Pete wholeheartedly, supporting many civic and cultural programs since relocating here in 2019. They are the right partner for what we are trying to build here.”
Dynasty is working with Interior Architects in Miami on the design, along with other partners managing engineering, construction, and technology.
“This headquarters represents a bold investment in our people, our culture, and the City of St. Petersburg,” said Mr. Penney. “We’re designing this space to support how we actually work at Dynasty — collaboratively, creatively, and with autonomy. It’s a place that reflects who we are and where we’re going.”
Jeremy Gilbert, Senior Vice President at Dynasty, who is leading the initiative including the build-out of the new headquarters, said: “We approached this project the same way we support our advisors – strategically, intentionally, and with a long-term view. This headquarters is a statement about where Dynasty is headed and the future we’re building in St. Petersburg.”
The announcement has already drawn considerable attention across the St. Petersburg business community. “Dynasty is the poster child for the type of company we want to see in the Sunshine City—innovative, growth-forward, and deeply engaged in our community,” said Mike Swesey, President and CEO of the St. Petersburg Area Economic Development Corporation, “Dynasty’s commitment to St. Petersburg has been a powerful influence in our city’s emergence as a financial and entrepreneurial hub, motivating not only other businesses and individuals to recognize what our city and region has to offer, but setting the tone for broader community support and philanthropy, as well.”
Dynasty’s network consists mostly of clients who own and operate independent registered investment advisories (RIAs) that leverage Dynasty’s integrated technology, services, robust turnkey asset management program (TAMP), digital lead generation services, capital solutions, and investment bank. This industry-leading, integrated RIA platform model provides synthetic scale that allows Dynasty-powered RIAs to be Independent But Not AloneTM. Dynasty currently supports more than 500 financial advisors across 55 independent firms that collectively manage more than $110 billion in client assets. Through Dynasty Connect, the firm offers outsourced front office and partnered growth capabilities for firms in the Dynasty Network, dedicated to supporting both their organic and inorganic growth efforts through the identification, qualification, nurturing, and referral of high-quality prospects. Dynasty’s award-winning investment program has over $65 billion in assets in various programs including its Outsourced CIO business run by Dynasty CIO Bob Shea. The firm’s managed models program, Dynasty Model Select, recently surpassed $7 billion in assets managed. In May 2023, Dynasty became one of the only firms of its kind to launch an investment bank dedicated to the RIA space. In just its first year of formally operating as a distinct arm of Dynasty Financial Partners, the investment bank has harnessed the unprecedented M&A activity in the RIA space, advising on 15 M&A and recruiting deals representing $15 billion in target assets under management as of Q1 2025.
Dynasty’s expansion at 400 Central marks a significant milestone in the firm’s ongoing growth and underscores its long-term commitment to building a premier wealth management platform.
