AssetMark, Inc. is launching a free, online business assessment tool for financial advisors that will help them determine the estimated value of their businesses, identify areas of strength and pinpoint opportunities for improvement.
The tool is powered by AssetMark’s proprietary Value Maximization Index®, which assesses business risk factors and compares them versus top industry benchmarks.
These comparisons help to pinpoint aspects of the business that may need attention including practice management, marketing, operations and staffing as well as an overall valuation score relative to industry benchmarks.
The tool will also help advisors evaluate merger and acquisition opportunities by providing a sophisticated view of business valuations.
Additionally, AssetMark is offering free resources to help advisors identify ideal buyers or sellers, conduct due diligence and transition clients.
“We have a long tradition of working side-by-side with advisors to help them create great outcomes for their clients while also driving firm growth and building strong businesses,” said Natalie Wolfsen, EVP and Chief Commercialization Officer for AssetMark.
With the combined pressures of an ever-changing regulatory environment and increasing demand for lower-cost products, it’s critical that advisors objectively analyze their businesses to stay viable and competitive.
“We’re excited to offer this tool to advisors who want to focus on building more efficient businesses so that they have more time to spend helping their clients achieve their goals,” added Matt Matrisian, SVP Strategic Initiatives at AssetMark.
The Business Assessment Tool serves as an extension of AssetMark’s Practice Management expertise, which is a differentiator for the firm.
In addition to providing a business assessment and valuation, advisors accessing the tool online will find downloadable resources to help them implement the improvements suggested for their firms, including how to market their business, optimize operations and empower staff.
