Annuities rolled right along with the Rolling Stones during their recent tour of the United States. Throughout the 17-date concert series, which began on June 21 in Soldier Field in Chicago and ended on August 31 in Hard Rock Stadium in Miami, members of The Alliance for Lifetime Income joined the band in an effort to educate listeners about protective lifetime income and annuities.
The Alliance for Lifetime Income is a Washington, DC-based nonprofit coalition of financial services companies that focuses on helping educate Americans about addressing the risk of outliving their savings. Speaking about why the group joined the Rolling Stones on their recent tour, Jean Statler, executive director of The Alliance for Lifetime Income, said “We hit a nerve by talking about protective lifetime income and talking about income and retirement.”
“The alignment was so perfect in terms of what we can learn from,” she added. “The Rolling Stones and the new retirement—people living life to their fullest and continuing doing what they love. ... Who does that better than the Rolling Stones?”
The alliance was the sole sponsor of the Rolling Stones final U.S. tour dates. Barry Stowe, the former CEO of Lansing, Mich.-based Jackson National Life Insurance, connected the coallition with the band. He had previously worked with them during their 2016 Exhibitionism tour. When the band asked if Jackson was interested in another sponsorship deal, Stowe connected the band with the Alliance, explained Statler.
According to Statler, the coalition had a truck in the exhibit area at each concert, where concertgoers were offered a virtual tour focused on the alliance's campaign theme: "You have a lot of risk in your life, but you don’t want to retire with those risks.” Concertgoers were able to use the alliance’s tool to calculate their Retirement Income Security Evaluation (RISE) scores, which helps individuals measure how well they will be covered in retirement.