While equity markets contend with geopolitical turbulence and AI-driven whiplash, the MUSQ Global Music Industry ETF is holding steady—by design. David Schulhof, CEO at MUSQ, LLC, The Music ETF, argues that music is not a luxury good or a tech proxy. It is a daily habit with global scale, recurring revenue, and structural growth drivers that traditional sector allocation simply cannot replicate. Here is why advisors are paying attention.