There's a lot of buzz around "direct indexing" as the next logical evolutionary stage beyond portfolios built out of off-the-shelf SMAs and passive products. Many of the big players, including Morningstar, Franklin and BNY Mellon Pershing itself, will be demonstrating their solutions at INSITE in the coming week.
SMArtX Advisory Solutions will be at INSITE. See if they'll tell you about their deal with TradePMR and then extrapolate it to what they can do for people on the Pershing platform.
We argued for years that even mass market clients needed at least a slice of liquid alternative investments to properly balance a "standard" portfolio. Last year proved it and made alt-friendly managers like Apollo look like prophets.
As we ramp up to next week’s INSITE conference I’ve been talking to a few people who are thrilled to see Magic Johnson. Show architects BNY Mellon Pershing made a great choice there. After all, a good celebrity keynote is all about sending the audience home with an extra buzz of energy. Motivation. A thrill.