The present trend in advisor compensation of applying tweaks, rather than imposing major changes, seems likely to continue this year. Slow and steady.
Charles Schwab and TD Ameritrade are actively and aggressively hiring service staff in their advisor custody units to keep up with surging demand.
The ad is also part of a larger trend in which both new online brokers and established players like Fidelity seek to cash in the Robinhood craze.
New SEC regulations allowing online testimonials for RIAs go into effect on May 4. That presents a problem for small firms struggling to compete.