Innovator’s BFRZ ETF offers a new take on buffered strategies, combining 100% downside protection, attractive upside targets, and ongoing access—no market timing required. With a laddered options structure and active management by Parametric, BFRZ is built for advisors seeking flexibility, consistency, and capital preservation.
WisdomTree’s QGRW ETF offers advisors a research-driven alternative to cap-weighted growth strategies. By combining rigorous quality screens with forward earnings expectations, the strategy captures AI-era opportunities across sectors while avoiding speculative pitfalls that plague traditional growth investing approaches.
Many large-cap strategies drift down the market-cap spectrum, leaving portfolios unintentionally underweight mega-caps such as Apple and Microsoft. The USMC ETF from Principal Asset Management aims to fill this gap with a rules-based approach that emphasizes financial strength, offering targeted quality exposure.
The PSC ETF from Principal Asset Management aims to address common portfolio blind spots through a rules-based strategy that provides scalable small-cap exposure while avoiding the capacity constraints and quality issues that plague traditional small-cap investing.
WEBs’ DVQQ ETF seeks to provide a new way to own the Nasdaq 100—using a rules-based strategy to dial exposure up or down based on realized volatility. The result: a more disciplined, dynamic approach to managing high-growth equity allocations.
The WealthTrust DBS Long Term Growth ETF (WLTG) combines a 25-year quantitative track record with advanced third-party algorithmic trend analysis to deliver consistent performance across cycles. President John McHugh explains how WLTG’s dual-methodology approach offers advisors a transparent, adaptive, and differentiated solution in today’s volatile equity markets.
Alpha Blue Capital’s ABCS ETF targets the market’s “bottom 30%” through a hybrid approach that combines active stock selection with passive index exposure, aiming to capture alpha in the often-overlooked small- and midcap segments.
