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Morningstar: When Direct Indexing Truly Pays

One reason to index directly is to implement shareholder preferences, such as environmental, social, and governance factors. However, as many index funds also incorporate such preferences while being easier to implement, and the expected payoff for indulging one’s personal inclinations is exactly zero, this motivation seems unappealing.

How Direct Indexing Actually Works

Direct indexing is an investing strategy that involves purchasing the components of an index directly. The approach has typically been reserved for investors with sizable portfolios, such as institutions or high-net-worth individuals, but the introduction of zero-commission trading and fractional shares makes direct indexing accessible to more people these days.