Carson Group announced one of its largest acquisitions on Tuesday with the purchase of Sweet Financial Partners, an RIA managing $1 billion in assets under advisement.
As one of the nation's largest RIAs, Carson Group, with $38 billion in assets, has been growing aggressively through strategic acquisitions. The terms of this deal were not disclosed.
Sweet Financial Partners, a firm specializing in retirement planning, tax efficiency, wealth transfer, and business exit strategies, is headquartered in Fairmont, Minn. The 12-member team will retain its identity and continue to operate under the Sweet Financial Partners name, according to Carson Group.
The firm is led by Bryan Sweet, managing partner, who has been an active participant in Carson Group's coaching services. With over 40 years of experience in the financial industry, Sweet was previously affiliated with Raymond James Financial from 1988 until 2021, as listed on BrokerCheck, the public database maintained by FINRA.
Carson Group CEO Burt White emphasized that Sweet Financial’s expertise in financial planning and its client-focused philosophy made the firm an ideal acquisition target. “Bryan and his team exemplify the values and client-centric approach that Carson is built upon,” White stated.
Sweet remarked that the acquisition would allow his team to maintain its local presence while leveraging the resources of a larger national brand. Carson Group, ranked No. 6 on Barron’s Top 100 RIA Firms for 2024, continues to solidify its position as a leading player in the RIA space through these kinds of strategic partnerships.
