FusionIQ and The Wealth Advisor Join Forces Offering Advisors 1-Click Trading for ETFs and Model Portfolios

ETFs represent more than $10 trillion in assets spread across over 3200 ETFs in the United States alone. These numbers are indeed impressive, but what's even more fascinating is the potential for growth and innovation within the industry. Despite its rapid expansion, the methods for marketing these funds have remained surprisingly static, resulting in a situation where many advisors find themselves overwhelmed by a deluge of similar messaging, making it challenging for any single promotion to stand out and convert interest into tangible Assets Under Management (AUM).

In this rapidly evolving landscape, the introduction of 1-Clicktrade technology is poised to be a game-changer. This innovative approach, currently awaiting patent approval, replaces the traditional "Learn More" call-to-action buttons with "Buy Now" options. The result? A dramatic shortening of the sales cycle and a significant boost in the effectiveness of each promotional effort. 1-Clicktrade technology has the potential to redefine how ETFs attract and retain AUM, fundamentally reshaping the success metrics for the entire industry.

One of the most intriguing features of 1-Clicktrade technology is the real-time digital dashboard it offers. This dynamic dashboard provides advisors with up-to-the-minute reports on fund flows for every ETF.

Advisors can now access the most current data when making investment decisions, streamlining the decision-making process and enhancing overall outcomes.

What makes this technology even more impactful is its inclusivity. It is not limited to advisors and fund managers alone; even prominent financial publications can become part of the 1-Clicktrade ecosystem. This opens up exciting possibilities for data monetization, including licensing opportunities for quantitative data such as fund flows and transaction details.

So, how exactly is 1-Clicktrade set to transform the ETF landscape? Consider the typical journey of an investor interested in an ETF. This interest is often sparked by thought leadership articles and banner promotions.

Traditionally, the path from initial interest to actual investment could be a lengthy and cumbersome process, sometimes stretching over six months.

However, with the integration of 1-Clicktrade buttons, this process can be significantly expedited. Investors can swiftly transition from initial interest to taking action, resulting in a fraction of the time previously required.

In essence, 1-Clicktrade technology is not just a novel idea; it represents a profound paradigm shift in how ETFs are marketed and assets are managed. This technology promises a more efficient and streamlined path from promotional materials to AUM generation. This not only simplifies the lives of advisors but also empowers fund managers to capture assets more effectively.

Furthermore, this technology provides a level of transparency and convenience that is unparalleled. The real-time data available through the digital dashboard allows advisors to make well-informed decisions promptly. This can lead to more confident investment choices and better outcomes for clients.

Key takeaways about the 1-Clicktrade Technology Partnership

  • 1-Clicktrade technology is an innovative approach that replaces traditional "Learn More" buttons with "Buy Now" options, shortening the sales cycle and boosting promotional effectiveness.
  • 1-Clicktrade technology offers a real-time digital dashboard that provides advisors with up-to-the-minute reports on fund flows for every ETF, streamlining the decision-making process.
  • The technology is inclusive, allowing financial publications to become part of the 1-Clicktrade ecosystem and explore data monetization opportunities.
  • 1-Clicktrade technology significantly expedites the process from initial interest in an ETF to actual investment, simplifying the lives of advisors and empowering fund managers to capture assets more effectively.
  • The technology provides transparency and convenience through real-time data, enabling advisors to make well-informed decisions promptly.
  • 1-Clicktrade technology presents the ETF industry with an opportunity to redefine its path to success and drive AUM growth with greater efficiency. 

The ETF industry must not be left behind; the time has come to embrace the future and drive AUM growth with greater efficiency.

Disclaimer: 1-ClickTrade is a technology partnership with The Wealth Advisor, FusionIQ and IQvestment, a registered investment advisor. Advisors’ sign-up is offered at 1-Clicktrade.com. is proprietary and registered with the United States Patent Office, Patent Pending.

We invite you to take a confidential poll and cast a simple yes or no vote to let us know if you would use the new 1-Clicktrade feature in your ETF investment activities. Please cast your confidential vote below, results are shared immediatly.



More Articles